Market Research

Our market research helps to analyze and easily comprehend the operations of the Hungarian tourism sector. In addition, the following surveys provide the necessary information about our target audience and the current market trends as well. The collected data allow the improvement of marketing professionals in the interest of market development.

Tourism in Hungary

International tourism trends

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront of the European tourism scene, establishing its expertise and building up partnerships in areas of tourism, based on promotion, market intelligence.

The world is changing exponentially, resulting in unprecedented opportunities and challenges that individual organizations and entire industries need to understand and navigate. The world is becoming more complex, uncertain, and fast-moving than ever before, which is why GlobalData exists. Their mission is to help their clients decode the future to be more successful and innovative. Globaldata creates trusted intelligence on the world’s largest industries by leveraging our unique data.

Within just a few years, Statista managed to establish itself as a leading provider of market and consumer data. Over 1,100 visionaries, experts and doers continuously reinvent Statista, thereby constantly developing successful new products and business models. The main numbers: more than 2 millions of registered users | 31 million visits per months | 22500 renowned sources, more than 1 million statistics | 80 000 topics | 170 industries. 

Eurostat is the Statistical Office of the European Union. Its task is to provide the European Union with statistics at the European level. By harmonising statistics through a single methodology, the statistics are made comparable for products and services in the European Union. The registration works for all Eurostat products and services. This means that by registering, individuals and companies can activate the alert function and access the enhanced functionalities of the databases. 

The World Travel & Tourism Council (WTTC) is a forum for the travel and tourism industry. It is made up of members from the global business community and works with governments to raise awareness about the travel and tourism industry. It is known for being the only forum to represent the private sector in all parts of the industry worldwide. Its activities include research on the economic and social impact of the industry and its organisation of global.

The Organisation for Economic Co-operation and Development (OECD) is an international organisation that works to build better policies for better lives. Their goal is to shape policies that foster prosperity, equality, opportunity and well-being for all. OECD draw on 60 years of experience and insights to better prepare the world of tomorrow. Together with governments, policy makers and citizens, they work on establishing evidence-based international standards.

Oxford Economics is a leader in global forecasting and quantitative analysis. Their worldwide client base comprises more than 2,000 international corporations, financial institutions, government organisations, and universities. Headquartered in Oxford, with offices around the world, they employ 400 staff, including 250 economists and analysts. Their best-in-class global economic and industry models and analytical tools give us an unmatched ability to forecast external market trends.

Kuoni Travel is a tourism company, operating various services including charter and scheduled passenger airlines, package holidays, cruise lines, and hotels in destinations around the world across nine different geographic regions. Kuoni has set the pace in premium travel for the past 55 years. Throughout that time, they’ve set out to be a leader of luxury. Each year thyey create their Worldwide Travel Report where they look back at the past 12 months.

STR delivers data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets. Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. STR was acquired in October 2019 as a division of CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. They support many areas of aviation activity and help formulate industry policy on critical aviation issues.​ IATA’s priorities for 2022 were defined by the IATA Board of Governors during their December session: environment and sustainability | safety | diversity | commercial | effective IATA operations.

When it comes to analyzing travel trends, Expedia® has a leg up. Being one of the world’s largest online travel brands means being able to uncover themes across flights, hotel stays, searches and bookings, and even experiences – all in the pursuit of arming explorers with everything they need to know to navigate the year ahead. 

Skift is a travel industry news site. Skift also provides market research and marketing services to the travel industry. Skift was founded in 2012 by Rafat Ali and Jason Clampet. The name Skift, which means "shift" or "transformation" in Nordic languages, was chosen by Ali and Clampet to highlight the ongoing changes in the future of travel. Skift Research products provide deep analysis, data and expert opinion on the companies and trends that are shaping the future of travel. 

MDPI acronym of Multidisciplinary Digital Publishing Institute is a pioneer in scholarly open access publishing and has supported academic communities since 1996. Founded by Shu-Kun Lin as a chemical sample archive, it has established over 200 broad-scope journals. MDPI is the largest open access publisher in the world and the fifth largest publisher overall in terms of journal paper output. 

Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services. Springer is part of Springer Nature, a global publisher that serves and supports the research community. Springer Nature aims to advance discovery by publishing robust and insightful science, supporting the development of new areas of research.

GreenBook is a leading voice in the market research and consumer insights space. We inspire, inform, and connect insights professionals across the globe through our online directory, webinars, articles, reports, and the IIeX global event series. GreenBook’s mission is to: Provide useful information and practical resources to market researchers. Connect research buyers and users with research agencies, suppliers, and facilities. 

Phocuswright is the leading authority in travel, tourism and hospitality market research. They are the most quoted and trusted source for data, information and analysis. Phocuswright's independent and unbiased research gives a competitive advantage to senior executives, marketers, strategists and research professionals around the world. Their marketplace intelligence sets the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior.


Interesting facts, historical data about Hungary

Flora & Fauna

An everyday scene in rural Hungary: storks walk in the garden after the rain, owls hoot atop the old walnut tree, rare species of protected birds nest in the barn, a calm prickle of hedgehogs or a deer family walk past us unhurriedly, a herd rests peacefully in the pasture, under the cool shadow of seed-trees.


Hungary is located in Central Europe, on the border between two worlds, a true melting pot of diverse European cultures due to its unique location.


The role that Hungary played in the history of Europe is far greater than one might conclude by its size or population today. Throughout history, Hungarians managed to preserve and maintain their identity through the many years of foreign occupation and the wars in Hungary.