The textile and textile clothing industry here is as old as Hungarian industry itself, whose development was attentively followed by the clothing and design shops emerging from the tailoring workshops. In the early days, Hungarian fashion houses would follow the “best Parisian trends”. Founded in the mid1800s, Alter & Kiss was one of the dominant fashion houses of the AustroHungarian Empire in Central Europe. The Fischer Fashion House would be regarded as among the most innovative and upscale clothing brands and a major trendsetter on the Hungarian fashion scene. Managed by Júlia Fischer, the brand put Hungary on the European fashion map, making the front page of the French fashion magazine Femina in 1935. Back in the day, Viennese high society often preferred a trip to Budapest for the latest models instead of the local shops.